The Emyth: Why Most Practices Fail and How to Make Sure It Doesn't Happen to You

Most massage professionals start their own practices to gain a more balanced life with more money and more freedom. Many however, have been blinded by the E-Myth or Entrepreneurial Myth – the fatal assumption that if they understand the technical work of the business they can successfully run a business that does that kind of technical work. In this presentation, participants will shift their thinking to see themselves as true entrepreneurs with a newfound sense of control as well as a higher level of happiness and achievement – in their business and their life!


Tricia Huebner
Tricia Huebner is a seasoned E-Myth Seminar Leader and Keynote Presenter who has personally worked with more than 100 small businesses in the United States, Europe, and Southeast Asia. As an E-Myth Consultant, Trainer, and Presenter, she has extensive experience in teaching business owners about E-Myth’s business philosophy, and in coaching them in the E-Myth Mastery Business Development Program. Prior to coming to E-Myth Worldwide, Tricia held the high-level positions of Director of Client Management for ODK Incorporated, Director of New Business Development at The Sausalito Group, and Senior Account Manager for SkillSoft, Inc. Tricia also has 10 years of experience in non-profit management and fundraising. Tricia has a Bachelors degree in Communications from the University of Iowa. Backed by 30 years of experience, E-Myth Worldwide delivers business development solutions designed to ensure entrepreneurs’ success in business and in life. We enable entrepreneurs to thrive and succeed with high–impact, results-based education solutions, programs and services that make the development and growth of small businesses more predictable and sustainable.

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