The Keys to Target Marketing
The purpose of choosing specific target markets is to make your practice more enjoyable, simplify your marketing, and increase the success of your promotional endeavors. Join us as we explore how to choose a target market, how to analyze that market, and how to use that information to develop a stellar marketing plan!
Cherie Sohnen-Moe is an author, business coach and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She has also served as a faculty member at a massage school, an acupuncture college, and a college of natural health. Cherie is the author of Business Mastery, Present Yourself Powerfully, and The Art of Teaching. She is the co-author of The Ethics of Touch, and has written more than 100 articles that have been published in over 15 national and international magazines.