Three R’s for Increasing Your Practice Income
Discover specific and actionable strategies to ensure that your practice stays busy and prosperous in this engaging round table discussion. Just like the three R’s you learned in school, there are three R’s for successfully increasing your practice income: Maximizing recruitment, maximizing return visits, and maximizing revenue from each treatment. These are applicable whether you have your own practice or are working for someone else. Find out how you can master these skills and dramatically improve your income. This round table discussion will feature, oddly enough, four B’s; Four renowned massage marketing experts, all unrelated, who just coincidentally all have Brown as a last name: Eric Brown, Todd Brown, Felicia Brown and Elizabeth Fletcher-Brown.
Eric Brown, known by many as the Grand Massage Poobah, has trained thousands of therapists at massage therapy colleges and through conference workshops. This noted massage business expert and founder of BodyworkBiz writes for massage journals internationally and is the author of the number one bestseller 60 Clients in 60 Days. He is a co-founder of World Massage Conference and Massage Therapy Radio. He has pioneered chair massage in Canada and has worked for a multitude of companies including IBM, Dell, Kelloggs, Levi Strauss, Amex, major hospitals, banks, law firms and financial institutions.
Felicia Brown is the owner of Spalutions and provides business and marketing advice to massage, spa, and wellness professionals. Felicia is a sought after public speaker, appearing at many national and international conferences. She is the author of Free & Easy Ways to Promote Your Massage, Spa & Wellness Business : Volume 1 – Getting New Clients (& Keeping Them!) and has written for numerous trade publications including Massage Therapy Journal, Massage Magazine, and Massage & Bodywork. More info: Spalutions.com
Todd Brown, the Founder of GetMassageClients.com and Massage Business University, is considered by many to be the most prolific teacher of marketing to the bodywork community. His practice-building systems and accomplishments have been featured by several of the largest and most successful online business leaders, including David Frey, author of the Small-Business Marketing Bible, Jim Edwards, Jeff Walker, Yanik Silver, Mike Stewart, and Rich Schefren. Todd has been invited on numerous occasions to present his business-building methodologies at various conferences speaking on the same event stage with the likes of Brian Tracy and author of the bestselling book E-Myth, Michael Gerber.
Elizabeth Fletcher Brown LMP, BA has been a licensed massage therapist since 1989, and is a certified business coach. She is the founder of Massage Business Center which has been offering free resources to support massage therapists in creating successful businesses since 2003. She is also the author of the popular blog.