You Do Not Have To Be A GUERRILLA To Retail
Does the idea of retailing and the income it can represent appeal to you, but the thought of “selling” stops you in your tracks? Learn how to effectively retail product and merchandise that is beneficial to your client while never being pushy or over the top. Retailing ideas, from pricing to merchandising, learn all the best and most effective low pressure techniques in retailing to add black ink to your bottom line. Learn to merchandise your product assortment so that it appears non invasive in your treatment room. Get pointers on great retail products that consistently sell providing alternate streams of income and positive cash flow. Learn how to provide these valuable products to your clients in a manner that reflects your core principles and values.
Angie Patrick is the Director of Business Development and Corporate Sales for Massage Warehouse. As one of the last remaining legacy employees of the original Massage Warehouse, Angie has worked in every field of massage product distribution, product management, product development, in and outbound sales, marketing, catalog production and more. Her experience with the world’s largest massage product retailer provides her a uniquely qualified view of current market trends, fads, newly emerging and mainstay products in the massage industry. Angie also is a regular columnist for the massage industry trade journal MASSAGE TODAY, and is also the facilitator of the fundraiser for Massage Therapy Research, SANCTUARY.