The Cornerstones Of Your Massage School’s Success
Compelling marketing strategies, dynamic admissions practices, a seasoned teaching staff, a solid curriculum, an effective retention strategy, a community outreach program, and many other factors determine your school’s level of success. This informative session explores benchmarks, proven methods, and new ideas to help your school thrive.
Kristin Coverly, LMT is a massage therapist with a business degree who cares about you and your practice. As the director of professional education at ABMP, she creates resources to support massage and bodywork professionals, leads ABMP BizFit Live: Successful Practice Workshops across the country, and co-authors the Business Side column in Massage & Bodywork magazine. By creatively blending her backgrounds in business, education, and massage she offers therapists unique strategies to succeed.
Les Sweeney, ABMP president, Nationally Certified in Therapeutic Massage (#505433-06), started at ABMP in 1994. His responsibilities have been wide-ranging, including oversight of massage-school relationships, student-member recruitment, government relations, data processing and database management. He served as ABMP executive vice president from 1999 to March 2006, when he was named president. Prior to joining ABMP, Les gained association management experience at the Club Managers Association of America (CMAA) in Alexandria, Va. A graduate of the University of Virginia, he earned a master’s degree in business administration from the University of Colorado, Denver, and completed his massage therapy training at The Holistic Learning Center in Evergreen, Colo. He became nationally certified in therapeutic massage in 2006. Les and his family reside in Evergreen.
As a specialist in human potential, Taffie Lewis inspires audiences with her enthusiasm for personal growth. She began her facilitating/public-speaking career 20 years ago at The Pacific Institute, a global organization dedicated to growing human potential. About 13 years ago, Taffie combined her personal growth background and her love of massage and bodywork education, to be of support in several school administrator roles. In 2007 Taffie became a School & Instructor Liaison for Associated Bodywork & Massage Professionals. She is now in the role of National Program Liaison & Education Facilitator and is able to support massage programs across the country via the live Instructors on the Front Lines workshop series.