The Culture At Your Massage School: What’s Your Role?

Every massage school has a distinctive culture. It develops organically through the beliefs and behaviours of everyone at the school, from administrators and staff to instructors and students. However, it can also be shaped and cultivated. Creating a strong campus culture means a more enjoyable school experience, higher levels of motivation for staff and students, and a stronger, more stable organization, as the school becomes a tightly knit community of engaged participants. What’s your role as a student? An instructor? An administrator? This presentation sets the stage for off-line activities that involve everyone at your school and puts you in the driver’s seat in creating a positive, thriving campus culture.

Roger Patrizio

Roger Patrizio is the owner and Director of The Colorado Institute of Massage Therapy in Colorado Springs, Colorado. Roger graduated from this school in 1990 and has been a practicing massage therapist for the past 21 years. Roger is also on faculty at the institute and is currently teaching 3 courses. Living the active, outdoors Colorado lifestyle allows him to integrate his philosophy of growing in mind, body, and spirit. Roger is also the founding president of Touching the World, a non-profit organization that not only raises awareness, but supports the rescue and rehabilitation of victims of human trafficking.


Dina Bennett

Dina Bennett, LMP is an accomplished program director experienced at defining organizational strategy and leading teams to achieve innovative, successful and customer-driven solutions. Dina is the Campus President of Cortiva Institute, School of Massage Therapy in Seattle, WA. Earlier this year, she managed the launch of a second Cortiva campus in Federal Way, WA. Grounded in over 10 years’ experience as a massage therapist and massage school administrator combined with 12 years of history in program management and marketing communications, Dina brings a deep passion for massage therapy education especially as part of wellness and healthcare. She serves as co-chair of the Program Advisory Board for Cortiva Seattle and is a member of AMBP and AMTA.

Lisa Helbig

Lisa Helbig, LMT, is the Founder, Executive Director, and Owner of the Institute for Therapeutic Massage (ITM), the school she founded in 1994. Her career began when she became a massage therapist in 1990, upon graduating from the Jacksonville School of Massage Therapy, Florida. While building her private practice, and working for Nordstrom Spa, Lisa created the vision to combine her long standing background as a corporate trainer with her love of massage therapy to develop a school that provides students with the high level of education she felt necessary to the field. Lisa has also been instrumental in the development of other massage and aesthetician schools (both before and after opening ITM), massage based curriculums, hospital based massage programs, community / charity based outreach, CEU based videos, and a book on hot stone massage. In 2008, Lisa was appointed Commissioner for the Commission on Massage Therapy Accreditation (COMTA), a position she still holds today.

Notes/ Handouts
You must be registered for the Vault access to download notes. Click here for more information

Mp3 Recording
You must be registered for the Vault access to download mp3. Click here for more information
You must be registered for the Vault access to take quizzes. Click here for more information

Brought to you by ABMP!

Associated Bodywork & Massage Professionals (ABMP) is proud to be able to carry on the spirit and tradition of the World Massage Conference founders by bringing this collection of online continuing education to the massage and bodywork profession, and to our ABMP Certified members. ABMP is a professional association that goes above and beyond to help our members succeed, bringing you the insurance you need, the free CE you want, and the personalized benefits and customer service you deserve. Learn more at!