The days of promoting your practice with direct mail postcards, glossy brochures, and ads in local newspapers or Yellow Pages are over. Today, successful, cost-effective marketing is web-based and evolving quickly. This session, originally presented at the ABMP School Issues Forum explores easy and practical ways to attract prospective clients using new web-based tools. Even if you don't know an FTP from KFC you can jump on the Internet bandwagon and ramp up the success of your marketing efforts.
Eric Brown, known by many as the Grand Massage Poobah, has trained thousands of therapists at massage therapy colleges and through conference workshops. This noted massage business expert and founder of BodyworkBiz writes for massage journals internationally and is the author of the number one bestseller 60 Clients in 60 Days. He is a co-founder of World Massage Conference and Massage Therapy Radio. He has pioneered chair massage in Canada and has worked for a multitude of companies including IBM, Dell, Kelloggs, Levi Strauss, Amex, major hospitals, banks, law firms and financial institutions.