The Future of Professional Touch
With less than 5% of the adult population getting regular massage it is time to take a hard look at our industry and ask, “Can we do better?” David Palmer believes we can and in this presentation he will discuss the barriers that are holding back the growth of massage and outline a radically different approach that focuses on making skilled touch accessible, not just acceptable. He’ll also examine the crucial role touch plays in developing and maintaining health and well-being and how we can use touch research to create not only a healthy practice, but a robust profession.
One of the true pioneers in the massage profession, David Palmer developed the first massage chair in 1986 and has been titled the “Father of Chair Massage”. Tens of thousands of massage practitioners worldwide have been trained in his approach to chair massage through TouchPro International. David is a recipient of the American Massage Therapy Association’s President's Award and was an early inductee into the Massage Therapy Hall of Fame. David is also well known for his writings and presentations analyzing the state of the massage industry and his advocacy for touch literacy and meaningful work.