Web Marketing That Works with an Expert Panel

From Blogging to Bodies: No-Nonsense Blogging to Get Clients on Your Table with Allissa Haines


We’ll cover the why of blogging for your massage business, how to determine what to write about, and smash a few myths about blogging in the process. (Pssst- you don't have to be Shakespeare to write a great blog.) You'll see real examples of how blogging can support both in-person marketing and online efforts to get clients in your office and keep them coming back. 


Stand Out from the Crowd with Email Marketing with Ann Ross
An email newsletter or ezine is a must for any massage therapist wanting to grow a successful business. As prospects and clients look to us improve their health and well being, it’s important that we not only provide an amazing massage experience, but that we also provide advice and support on an ongoing basis outside of the massage room. In this presentation you’ll learn how to highlight your leadership and knowledge and stand out among your peers as well as some nuts and bolts fundamentals such as what to write about and how to send your newsletter. 
Get Found on Google with Video Marketing with Ryan Hoyme
YouTube is the world’s third most popular site and arguably the second largest search engine after Google. A video you produce is 30 times more likely to show up on a first page Google search than any page on your website and is by far the easiest way to get found online. Join the Massage Nerd, Ryan Hoyme, and discover just how easy and inexpensive it is to use video to improve your online visibility and grow your massage practice.
Online Reputation Management – Don’t Do This! with Laura Allen
Unless you’re living in the Dark Ages, you probably have an online presence for your business. That may include a website, social media pages, blogs, online advertising, local review sites, and even email.  While these can be used to take your practice to new heights, if used incorrectly they can also bring your practice hurdling to the ground faster than a meteorite. In this straight to the point presentation, Laura Allen will look the do’s and don’ts of maintaining your superhero status online so that ou present yourself and your business in a professional manner that will inspire the confidence of your clients and potential clients.
Allissa Haines
Allissa Haines is a massage therapist with a private practice in Massachusetts. She creates marketing resources for massage therapists at www.MassageBusinessBlueprint.com and teaches online marketing at Bancroft School of Massage Therapy and continuing education events through the USA. She is also a marketing consultant, professional speaker, and wanna-be ukulele recording artist.

Ann Ross
Ann Ross has been a self employed massage therapist in the Seattle, WA area since 2004 specializing in pain, injuries and pregnancy. Since 2009 she has been a source of knowledge and inspiration to the massage therapy community by educating and inspiring self-employed massage therapists along their journey of entrepreneurship.

Ryan Hoyme
Back in 2005, Ryan Hoyme was looking for a way to help his massage students when they missed class. So he created a video of his classes for their review. What he soon realized that more than just his students were watching his videos. So he decided to produce more massage videos for the world to view. The “Massage Nerd” was born and since then his YouTube channel has received more than 160 million views, averaging 60,000+ views a day.

Laura Allen
Laura Allen is a licensed massage therapist and the Massage Division Director of Soothing Touch, a family-owned massage and skin care product company located in Santa Fe, NM. Allen is the author of Nina McIntosh's The Educated Heart and four other textbooks published by Lippincott Williams & Wilkins, and has a regular Ethics column, The Heart of Bodywork, that appears in Massage & Bodywork Magazine. She has been an Approved Provider of Continuing Education for 17 years.

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Brought to you by ABMP!

Associated Bodywork & Massage Professionals (ABMP) is proud to be able to carry on the spirit and tradition of the World Massage Conference founders by bringing this collection of online continuing education to the massage and bodywork profession, and to our ABMP Certified members. ABMP is a professional association that goes above and beyond to help our members succeed, bringing you the insurance you need, the free CE you want, and the personalized benefits and customer service you deserve. Learn more at www.abmp.com!