Create the Practice of Your Dreams! A Business Panel for Success
As a massage therapist, you dream of having a large base of loyal clients who see you regularly and who are always referring friends and family to you. What does it take to make this happen? Business management skills? The ability to self-promote? A safe and relaxing environment? Outstanding customer service skills? Keeping up on research? A great team? To find out the answers, join us in this fascinating panel discussion. Here are the areas that our panel members will be exploring:
Did you know there are only three ways to increase your income? Just like the three R’s you learned in school, there are three R’s for successfully boosting your sales and ensuring the ongoing success of your practice. Find out what those three areas are and discover specific and actionable strategies within each to ensure that you’re busy and prosperous, whether you have your own practice or are working for someone else.
Massage is gaining recognition through research. In this portion of the presentation Jerrilyn will describe the use of research in the massage therapy practice, including how to access research articles and how to incorporate the information into various aspects of your practice to increase your business and your client outcomes.
Sometimes just the thought of self-promotion invokes an uncomfortable feeling. Jay will teach you why self-promotion is the foundation of a successful business and lead you through some very specific techniques that will feel natural and comfortable.
You must have a great team in place to be successful in business, even if you’re working in private practice. You’ll find out how to assess your practice for skill gaps and how to assemble your personal dream team to make your practice more effective and enjoyable.
Eric Brown, known by many as the Grand Massage Poobah, has trained thousands of therapists at massage therapy colleges and through conference workshops. This noted massage business expert and founder of BodyworkBiz writes for massage journals internationally and is the author of the number one bestseller 60 Clients in 60 Days. He is a co-founder of World Massage Conference and Massage Therapy Radio. He has pioneered chair massage in Canada and has worked for a multitude of companies including IBM, Dell, Kelloggs, Levi Strauss, Amex, major hospitals, banks, law firms and financial institutions.
Melanie Left the high-tech corporate oil and gas world behind, and became a registered massage therapist more than 20 years ago. Melanie loves creating and facilitating women’s retreats, wellness lunch and learns and a variety of business workshops that support massage therapists to experience professional and personal success. Melanie has presented throughout Canada and at the Upledger Institute Foundation's International Research conference in the United States. Melanie is a co-founder of the World Massage Conference and volunteers her time in her profession in various organizations and helps to raise service dogs for those in need.
Jay is dedicated to instigating a global movement of Conscious Creators and supporting people to organize their life and resources around their passions and gifts. He’s a bestselling author, student of human nature, avid outdoorsman at five-star hotels, can see and reflect your life mission in five-minutes flat,loves having two sons so he can play with their toys, still fantasizes about his wife after 25 years, can simultaneously laugh and cry for different reasons at the same time, has never been star struck, loves ideas, but loves results even more.
Dr. Jerrilyn Cambron is a Professor in the Department of Research at the National University of Health Sciences and adjunct faculty in the Epidemiology and Biostatistics Division of the School of Public Health at the University of Illinois. She has taught numerous research-related courses and post-graduate seminars including introduction to research and biostatistics, epidemiology, public health, practice-based research, critical appraisal of the literature, and writing case reports. She has also served as a Principal Investigator on research studies focused on massage therapy and chiropractic care for 20+ years.