East Meets West: Balance Your Business With the Five Element Theory
This unique and dynamic presentation explores the key principles of the Five Element Theory of Traditional Chinese Medicine and shows practitioners how to apply this ancient philosophy to the way they run their present day massage therapy businesses. We’ll create a bridge from the theory’s initial applications for nature and the human body to see that each of the five elements relates to an area of your business, like marketing and finances. You’ll discover how each element’s strength or weakness affects other aspects of your business using the creative and control cycles of the Five Element Theory. You will return to your practice with a fresh perspective and tools to create a strong and balanced business foundation.
Kristin Coverly, LMT is a massage therapist with a business degree who cares about you and your practice. As the manager of professional development at ABMP, she creates resources to support massage and bodywork professionals, leads ABMP BizFit Live: Successful Practice Workshops across the country, and co-authors the Business Side column in Massage & Bodywork magazine. By creatively blending her backgrounds in business, education, and massage she offers therapists unique strategies to succeed.