Selling Massage Through Stories

If you tell prospective clients that “massage increases circulation, decreases pain, blah,blah, blah…”, you’ve got to STOP! That approach of communicating the benefits of massage is meaningless and makes people tune out. What’s the alternative? Storytelling! There is simply no more impactful way to grow your practice than through strategic storytelling. Great leaders, writers, teachers and coaches, recognize that human connection trumps facts and figures every time. In this fascinating presentation, you’ll discover how to meld stories with data-based information in a variety of ways to powerfully influence and engage prospective clients and to inspire them to use your services. Presented by Eric Brown.

Eric Brown

Eric Brown, known by many as the Grand Massage Poobah, has trained thousands of therapists at massage therapy colleges and through conference workshops. This noted massage business expert and founder of BodyworkBiz writes for massage journals internationally and is the author of the number one bestseller 60 Clients in 60 Days. He is a co-founder of World Massage Conference and Massage Therapy Radio. He has pioneered chair massage in Canada and has worked for a multitude of companies including IBM, Dell, Kelloggs, Levi Strauss, Amex, major hospitals, banks, law firms and financial institutions.


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Brought to you by ABMP!

Associated Bodywork & Massage Professionals (ABMP) is proud to be able to carry on the spirit and tradition of the World Massage Conference founders by bringing this collection of online continuing education to the massage and bodywork profession, and to our ABMP Certified members. ABMP is a professional association that goes above and beyond to help our members succeed, bringing you the insurance you need, the free CE you want, and the personalized benefits and customer service you deserve. Learn more at!