Selling Massage Through Stories
If you tell prospective clients that “massage increases circulation, decreases pain, blah,blah, blah…”, you’ve got to STOP! That approach of communicating the benefits of massage is meaningless and makes people tune out. What’s the alternative? Storytelling! There is simply no more impactful way to grow your practice than through strategic storytelling. Great leaders, writers, teachers and coaches, recognize that human connection trumps facts and figures every time. In this fascinating presentation, you’ll discover how to meld stories with data-based information in a variety of ways to powerfully influence and engage prospective clients and to inspire them to use your services. Presented by Eric Brown.
Eric Brown, known by many as the Grand Massage Poobah, has trained thousands of therapists at massage therapy colleges and through conference workshops. This noted massage business expert and founder of BodyworkBiz writes for massage journals internationally and is the author of the number one bestseller 60 Clients in 60 Days. He is a co-founder of World Massage Conference and Massage Therapy Radio. He has pioneered chair massage in Canada and has worked for a multitude of companies including IBM, Dell, Kelloggs, Levi Strauss, Amex, major hospitals, banks, law firms and financial institutions.