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Taking Massage & Bodywork...to New HeightsParticipants in this session will gain a clearer understanding of National Certification and the many benefits it offers certificants, educators, continuing education providers and the massage profession. You will learn about new initiatives, new test prep tools and the new advanced credential, followed by an opportunity to ask questions directly to NCBTMB’s Chair and CEO. |
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Daily Sponsor Closing: National Certification Board For Therapeutic Massage & Bodywork (NCBTMB)Join the World Massage Conference crew along with Paul Lindamood of the NCBTMB to officially welcome you to the conference and close the first day of the 2009 World Massage Conference! |
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The Consumable Cost of Doing BusinessWe will be discussing how the consumable products like Oil, Cremes, Lotions and Gels costs make a difference. We will discuss the differences between the products, why each are important, why are there so many on the market, how it effects the CPT (Cost Per Treatment), what modalities work best with each product and how this can impact your business. |
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The Emyth: Why most massage practices fail (2008 replay)Most massage professionals start their own practices to gain a more balanced life with more money and more freedom. Many however, have been blinded by the E-Myth or Entrepreneurial Myth – the fatal assumption that if they understand the technical work of the business they can successfully run a business that does that kind of technical work. In this presentation, participants will shift their thinking to see themselves as true entrepreneurs with a newfound sense of control as well as a higher level of happiness and achievement – in their business and their life! |
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The Keys to Target Marketing (Pre-recorded)The purpose of choosing specific target markets is to make your practice more enjoyable, simplify your marketing, and increase the success of your promotional endeavors. Join us as we explore how to choose a target market, how to analyze that market, and how to use that information to develop a stellar marketing plan! |
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Successful Interview StrategiesIn the past, starting a private practice was the only option for a new massage therapist. As massage becomes mainstream there are an increasing number of multi-therapist clinics that are actively seeking massage therapists for employment. As a therapist you want to be a desirable employee so you can get the job you most want. In this presentation, CG will outline exactly what qualities employers are looking for in a massage therapist. You'll discover how to be best prepared for an interview so you stand out from the crowd and land the job you really want. |
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The Possibilities and Limitations of Developing a Niche as a Massage Therapist (Pre-Recorded)Do you need a niche? The answer is no. But . . . many massage therapists find that identifying a particular niche...or two or three is one of the simplest and most powerful things they can do to take their business to the next level. This presentation with Tad Hargrave will look at the possibilities and the limitations of niche marketing for massage |
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The Dimensions of BoundariesBoundaries are one of the most important dimensions in the ongoing practice of massage therapy and bodywork. Issues involving boundaries are among the most frequently discussed topics by professionals in practice and are also often an area of concern for new and potential clients. This presentation will help you in defining and maintaining all the important types of boundaries that can protect both the clients and therapists from entering into unacceptable or gray areas of practice. |
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10 Profitable, Low-Or-No Hands-On Complementary Ways to Generate Income in Massage Therapy PracticeMany massage practitioners provide care based on the time and labor intensive model they learned in school. This model limits our capacity to provide care, induces repetitive strain over time and limits our ability to generate sufficient means for ourselves and our families. But what if we could challenge and reengineer the well-accepted model to provide better care, for even more patients/clients in a day while reducing stress and strain and improving our income potential? Sounds preposterous? |
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What you need to know about Professional Liability Insurance (Pre-Recorded)What’s more important - Professional Liability insurance or General Liability insurance? Or do I need both? Did you know that a massage therapist can become a victim and need to have protection from the public? Over 20% of claims that Lackner McLennan sees are "BOGUS"! You will get the facts and actual claims examples of therapists being dragged through the mud by a client. This presentation is an informative and educational overview on liability insurance, presented in layman's terms. You will learn what every therapist should know about liability insurance and how it can work for you... |
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10 Really Useful (and Cool) Online Resources for Massage ProfessionalsEric Brown, co-founder of World Massage Conference and pioneer in e-learning, is often considered “the source” when it comes to getting something done online. In this presentation he'll share some of his favourite online tools with you. Most are free or low-cost. They all are extremely valuable for one reason or another. And they are all kind of cool. When it comes down to it, technology is only as useful as the solutions it provides. So as cool as all these sites or services are, they are all extremely useful for massage therapists. |
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The Power of Email Marketing (Pre-Recorded)In this dynamic, informative and interactive presentation, you’ll discover how to use the power of Email Marketing to cultivate, and nurture your relationship with your current prospects and customers —and turn them into repeat and loyal customers. You will be introduced to the fundamentals of Email Marketing and best practices to support the growth of your business. |
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Teleseminar Secrets For School Owners and Massage Educators (1.5hrs)If you’re a school owner or massage educator, find out why my teleseminars are a fast, easy and economical way to enhance your marketing efforts and increase your income. In this special 90 minute event you will: Learn to repeatedly develop world-class teleseminars that sell; Discover 9 teleseminar styles that can motivate and persuade listeners to take action instantly to accelerate your sales; Learn 5 battle-tested teleseminar tactics to build a highly responsive online list, even if you're starting from scratch; Find out the 6 no-nonsense ways to inspire and influence more registrants to show-up on calls; Uncover 3 ultra-quick, easy and hassle-free ways to Create content-rich info products at the speed of sound, even if you struggle with writer's block and Encounter a sure-fire way to create "residual" streams of income via your own teleseminar series and other live events! |
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Massage Therapy and RetailingIn this presentation Lynda will review the Retailing Reality which includes: Advantages and disadvantages of retailing, The 3 C’s of effective sales, Ethical retailing products that will be taught by special guest Cherie Sohnen-Moe and Ten tips on retailing. |
